Get Ready For The Mac Tablet - It’s A Cert, Not A Rumor

MacDailyNews has posted a rumor about a forthcoming Mac Tablet computer which they call a MacBook Touch. People can call it a rumor if they like, but I think it’s more like a dead-cert. Why? Because tablets are now a compelling value proposition for people - today, the technology works really [...]

Did Apple Make A Mistake Choosing Objective-C For iPhone SDK?

One of my favourite sayings is a quote from Sun’s CEO, Jonathan Schwartz - different isn’t always better, but better’s always different. So, I’m a fan of a lot of the super-innovative work that Apple does.   However, their thinking is sometimes different to the point of not making any commercial sense.  The iPhone is [...]

Are New iMacs A Step Backwards?

Is it just me, or is the new Apple iMac actually a step backwards in terms of design, compared to the previous white iMac? The keyboard, especially, doesn’t look that usable to me; and, to my eyes, the black surround of the LCD panel makes the whole system look dated. Is this [...]

Steve Jobs 2007 WWDC Keynote Underwhelms

 

Steve Jobs has, this minute, finished his keynote address at the 2007 Apple World Wide Developer Conference (WWDC). Here are my initial reactions…
Top Secret New Features… What Top Secret New Features?
Well… Leopard looks… just OK. Not much, if any,”wow factor”. About as interesting as Vista. If there were any exciting [...]

Apple Laptop Sales Are Spectacular… But Why?

Apple is enjoying spectacular success with its laptops, growing sales much faster than the laptop market as a whole. The company just posted 94 year-on-year growth in retail notebook sales. But why? What do people see in Apple laptops?
I ask because, whatever it is that people see in these laptops, I don’t [...]

Mac Ads More Compelling When Based On Reality

Usually, I don’t find Apple’s series of “Get a Mac” ads all that compelling. You know the ones, they start, “Hello. I’m a Mac. And I’m a PC”. It’s not that they’re not well-made. They are. The reason why I don’t find them compelling is that they’re often based around ideas that [...]