What’s In A Name? Pre-Announcing RainbowMe (TM)
Literally, just a couple of minutes ago, during Steve Jobs’s 2008 WWDC keynote, Apple announced two new brands: MobileMe and Me.com
Now, we’ve been dropping clues to the name of one of our forthcoming brands for some months now (for example, see the photos on www.psynixis.com ). Given Apple’s announcement, though, I wanted to get our trademark out there in the open early, in case we decide not to change it (although, to be honest, I think we probably need a new name now)… I’m not saying what this mark relates to precisely, other than to say it’s for an offering that’s at the interface of mobile devices and the web.
Asam Bashir wrote:
Me and MobileMe trademarks where obtained by Apple several years ago that’s why everyone knew it was coming. Think at one time they where thinking of launching iPhone as an MVNO operator and they bought a data centre, but obviously much better if someone like Google doing the backend - not sure how they’re doing MobileMe now, not sure if the back end was mentioned. Waiting for the Quicktime A/V stream now….
Posted 09 Jun 2008 at 8:06 pm ¶
simon wrote:
You’re right - MobleMe was first registered by Apple in 2006. However, I thought the view was that they had abandoned the idea of using it… until people noticed recently that Apple seemed to have bought Me.com around Dec 2007.
It will be interesting to see how well MobileMe works. It’s a good idea, though, for them to offer push e-mail/calendaring/contacts. So, it will be all about the execution - people go crazy, for example, if there is any downtime with their e-mail.
Posted 09 Jun 2008 at 8:23 pm ¶
Asam Bashir wrote:
Have been a dot mac subscriber since launch in 2000, and never had any downtime, just got confirmation from Apple we keep old user@mac.com and get user@me.com, as well as the five user alias features of dot mac, which can be changed on the fly, so very handy for using to subscribe to online services etc. Spam filtering features of dot mac have been best of class - it’s always been a far better service then Gmail/Hotmail/Yahoo, and now with push, it just got better….
Posted 09 Jun 2008 at 8:55 pm ¶