Steve Jobs 2007 WWDC Keynote Underwhelms
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Steve Jobs has, this minute, finished his keynote address at the 2007 Apple World Wide Developer Conference (WWDC). Here are my initial reactions…
Top Secret New Features… What Top Secret New Features?
Well… Leopard looks… just OK. Not much, if any,”wow factor”. About as interesting as Vista. If there were any exciting new “top secret” features announced, I must have missed them. The look of the desktop is updated a bit… but nothing that makes Vista looked dated at a stroke (which is what I thought they’d have been aiming for).
Safari For Windows – Kinda Intriquing
That’s a surprise, and rather interesting. Clearly, Apple see the web browser as an important platform on which they’re going to innovate in the future. I wonder what the uptake will be like among windows users? I guess they’re going to try to bundle it with iTunes, which gets around a million downloads per day across Mac OS X and Windows.
Poor Third Party App Strategy For iPhone
Apple’s answer to the question of third-party app support on iPhone is the web browser i.e. AJAX, no SDK required. It’s good that the iPhone browser supports AJAX (insofaras Safari supports AJAX), and it will be possible to build useful apps (update: useful apps can mean big opportunities if you play in the technology sweet spot). However, this simply isn’t good enough as a third-party application strategy. If it was good enough, Apple’s own iPhone apps would written on top of Safari. They’re not.
Conclusion
One word sums it up – underwhelmed…
iPhoney « Shebanation on 11 Jun 2007 at 9:52 pm
[...] Simon Brocklehurst says the new top secret features were MIA. Further, he points out that there was “nothing that makes Vista looked dated at a stroke (which is what I thought they’d have been aiming for)” [...]
Michael Tsai - Blog - WWDC 2007 Keynote on 12 Jun 2007 at 2:35 am
[...] it was a disappointing keynote. I didn’t expect the top secret features to materialize, but it’s still a let-down after Job’s hype last year and all [...]