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	<title>Comments on: Apple To Announce Plans For 3rd-Party iPhone Software At WWDC</title>
	<atom:link href="http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/</link>
	<description>Simon Brocklehurst's Technology Blog</description>
	<pubDate>Sun, 23 Nov 2008 09:30:13 +0000</pubDate>
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		<title>By: Asam Bashir</title>
		<link>http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-68443</link>
		<dc:creator>Asam Bashir</dc:creator>
		<pubDate>Tue, 05 Jun 2007 15:06:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-68443</guid>
		<description>http://www.apple.com/pr/library/2007/06/05mbp.html

MacBook Pro rev 3 - so, no new form factor, just screaming fast machines...</description>
		<content:encoded><![CDATA[<p><a href="http://www.apple.com/pr/library/2007/06/05mbp.html" rel="nofollow">http://www.apple.com/pr/library/2007/06/05mbp.html</a></p>
<p>MacBook Pro rev 3 - so, no new form factor, just screaming fast machines&#8230;</p>
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		<title>By: Asam Bashir</title>
		<link>http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67896</link>
		<dc:creator>Asam Bashir</dc:creator>
		<pubDate>Mon, 04 Jun 2007 21:48:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67896</guid>
		<description>Ah, just seen, announcement of 64GB flash drive, so this is on the same time-frame as the speculated ultraportable.

http://www.electronista.com/articles/07/06/04/sandisk.ssd.64gb/</description>
		<content:encoded><![CDATA[<p>Ah, just seen, announcement of 64GB flash drive, so this is on the same time-frame as the speculated ultraportable.</p>
<p><a href="http://www.electronista.com/articles/07/06/04/sandisk.ssd.64gb/" rel="nofollow">http://www.electronista.com/articles/07/06/04/sandisk.ssd.64gb/</a></p>
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		<title>By: Asam Bashir</title>
		<link>http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67873</link>
		<dc:creator>Asam Bashir</dc:creator>
		<pubDate>Mon, 04 Jun 2007 21:20:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67873</guid>
		<description>PPS - although the ultra sub-notebook is very advanced in development, maybe even ready for production (as indicated by recent orders of 13" LED backlit screens which can't be for MacBook since that was speed bumped just 2 weeks ago) it can't start shipping before launch of Leopard as it will use Leopard only features. We might get a sneak preview at WWDC, but it would be impossible to ship it with Tiger. I've got a feeling it's going to be very expensive with all the NAND flash, but that might be just what's needed to stimulate the Japanese market. Again, another reason it wouldn't be important to announce at WWDC. What will be an important announcement for WWDC is some Leopard hardware, but that will take the form of radically new designed 20 &#38; 24" iMacs..</description>
		<content:encoded><![CDATA[<p>PPS - although the ultra sub-notebook is very advanced in development, maybe even ready for production (as indicated by recent orders of 13&#8243; LED backlit screens which can&#8217;t be for MacBook since that was speed bumped just 2 weeks ago) it can&#8217;t start shipping before launch of Leopard as it will use Leopard only features. We might get a sneak preview at WWDC, but it would be impossible to ship it with Tiger. I&#8217;ve got a feeling it&#8217;s going to be very expensive with all the NAND flash, but that might be just what&#8217;s needed to stimulate the Japanese market. Again, another reason it wouldn&#8217;t be important to announce at WWDC. What will be an important announcement for WWDC is some Leopard hardware, but that will take the form of radically new designed 20 &amp; 24&#8243; iMacs..</p>
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		<title>By: Asam Bashir</title>
		<link>http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67863</link>
		<dc:creator>Asam Bashir</dc:creator>
		<pubDate>Mon, 04 Jun 2007 20:33:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67863</guid>
		<description>It's really hard to predict if there will be a new form factor for the Santa Rosa/LED MacBook Pro. I know you don't like the looks but from Apple's perspective it's been one of the most succesful laptop designs, and as a long term Apple laptop user (my current machine is the 9th in a row) it's been one of the best machines for wear and tear over a longer term. Even after several years they still look good which you couldn't say for the older plastic form factors. There have been some patents from Apple regarding a combined latch/camera mechanism, so that would need a new form factor:

http://www.macnn.com/blogs/?p=132

So maybe the new form factor will be a thinner screen (since it's using LED backlight) combined with latch/camera.

Don't expect a radical new form factor at WWDC though. This will come later with the ultra sub-notebook, possibly with NAND flash only:

http://www.appleinsider.com/articles/07/02/16/apple_to_re_enter_the_sub_notebook_market.html

Apple speed-bumped the MacBook range a few weeks ago, so nothing new for the consumer line for a while.</description>
		<content:encoded><![CDATA[<p>It&#8217;s really hard to predict if there will be a new form factor for the Santa Rosa/LED MacBook Pro. I know you don&#8217;t like the looks but from Apple&#8217;s perspective it&#8217;s been one of the most succesful laptop designs, and as a long term Apple laptop user (my current machine is the 9th in a row) it&#8217;s been one of the best machines for wear and tear over a longer term. Even after several years they still look good which you couldn&#8217;t say for the older plastic form factors. There have been some patents from Apple regarding a combined latch/camera mechanism, so that would need a new form factor:</p>
<p><a href="http://www.macnn.com/blogs/?p=132" rel="nofollow">http://www.macnn.com/blogs/?p=132</a></p>
<p>So maybe the new form factor will be a thinner screen (since it&#8217;s using LED backlight) combined with latch/camera.</p>
<p>Don&#8217;t expect a radical new form factor at WWDC though. This will come later with the ultra sub-notebook, possibly with NAND flash only:</p>
<p><a href="http://www.appleinsider.com/articles/07/02/16/apple_to_re_enter_the_sub_notebook_market.html" rel="nofollow">http://www.appleinsider.com/articles/07/02/16/apple_to_re_enter_the_sub_notebook_market.html</a></p>
<p>Apple speed-bumped the MacBook range a few weeks ago, so nothing new for the consumer line for a while.</p>
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		<title>By: simon</title>
		<link>http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67548</link>
		<dc:creator>simon</dc:creator>
		<pubDate>Mon, 04 Jun 2007 09:53:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67548</guid>
		<description>&lt;i&gt;"Apple likes to be prepared and have at least some kind of SDK ready if it where to make offical annoucements."&lt;/i&gt;

You're right.  But, I think they need to give developers a hint of what's going on and maybe throw them a bone.  I wouldn't be surprised if they say - "Here's how you develop widgets - available now.  We need a bit more time to get the full app development ready - coming after Leopard."

WWDC is a great opportunity to explain to Apple developers what they'll be able to do with iPhone.  I hope they take it.</description>
		<content:encoded><![CDATA[<p><i>&#8220;Apple likes to be prepared and have at least some kind of SDK ready if it where to make offical annoucements.&#8221;</i></p>
<p>You&#8217;re right.  But, I think they need to give developers a hint of what&#8217;s going on and maybe throw them a bone.  I wouldn&#8217;t be surprised if they say - &#8220;Here&#8217;s how you develop widgets - available now.  We need a bit more time to get the full app development ready - coming after Leopard.&#8221;</p>
<p>WWDC is a great opportunity to explain to Apple developers what they&#8217;ll be able to do with iPhone.  I hope they take it.</p>
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		<title>By: simon</title>
		<link>http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67545</link>
		<dc:creator>simon</dc:creator>
		<pubDate>Mon, 04 Jun 2007 09:48:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67545</guid>
		<description>The 3G version of iPhone... well advanced in development?   I wasn't aware of that.  My understanding was that the European version of iPhone would (disappointingly) be the same as the US version.   I &lt;i&gt;hope&lt;/i&gt; it does come with HSDPA... but from what I've heard, it won't. 

As for Leopard and MacBook Pro.  I'm hoping for: the launch of a brand new laptop design (not simply a minor MacBook Pro rev) - a multi-touch tablet design could be very cool;  a totally new Leopard look and feel (the current Mac OS X look and feel is dated now); along with Java SE 6 being ready for Leopard.  

Hitting $150 per share requires iPhone to be a bigger success than anticipated (or other successful new consumer product launches e.g. totally new iPod, iPhone nano etc).  

If iPhone works as advertised, then I think it will be a bigger success than many people are anticpating (it has some great USPs).  There are some risks though: it might have lots of crash-bugs, the interface might be slower and more clunky than people are hoping for;and the virtual keyboard might be unusable.     

I think we might see some revised price targets from analysts when people starting getting the iPhone in their hands.</description>
		<content:encoded><![CDATA[<p>The 3G version of iPhone&#8230; well advanced in development?   I wasn&#8217;t aware of that.  My understanding was that the European version of iPhone would (disappointingly) be the same as the US version.   I <i>hope</i> it does come with HSDPA&#8230; but from what I&#8217;ve heard, it won&#8217;t. </p>
<p>As for Leopard and MacBook Pro.  I&#8217;m hoping for: the launch of a brand new laptop design (not simply a minor MacBook Pro rev) - a multi-touch tablet design could be very cool;  a totally new Leopard look and feel (the current Mac OS X look and feel is dated now); along with Java SE 6 being ready for Leopard.  </p>
<p>Hitting $150 per share requires iPhone to be a bigger success than anticipated (or other successful new consumer product launches e.g. totally new iPod, iPhone nano etc).  </p>
<p>If iPhone works as advertised, then I think it will be a bigger success than many people are anticpating (it has some great USPs).  There are some risks though: it might have lots of crash-bugs, the interface might be slower and more clunky than people are hoping for;and the virtual keyboard might be unusable.     </p>
<p>I think we might see some revised price targets from analysts when people starting getting the iPhone in their hands.</p>
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		<title>By: Asam Bashir</title>
		<link>http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67542</link>
		<dc:creator>Asam Bashir</dc:creator>
		<pubDate>Mon, 04 Jun 2007 09:40:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67542</guid>
		<description>PS, regarding providing details about third-party app development, I don't think this will be announced at WWDC. Apple likes to be prepared and have at least some kind of SDK ready if it where to make offical annoucements. I doubt it has had time to do this, they really have just been thinking about the options and at this stage I don't think it will be a major feature of any annoucement. WWDC will be clearly focused on Leopard, any other annoucements will be secondary. There's too much at stake long term with Leopard and Apple will need to  justify the delay in shipping.</description>
		<content:encoded><![CDATA[<p>PS, regarding providing details about third-party app development, I don&#8217;t think this will be announced at WWDC. Apple likes to be prepared and have at least some kind of SDK ready if it where to make offical annoucements. I doubt it has had time to do this, they really have just been thinking about the options and at this stage I don&#8217;t think it will be a major feature of any annoucement. WWDC will be clearly focused on Leopard, any other annoucements will be secondary. There&#8217;s too much at stake long term with Leopard and Apple will need to  justify the delay in shipping.</p>
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		<title>By: Asam Bashir</title>
		<link>http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67523</link>
		<dc:creator>Asam Bashir</dc:creator>
		<pubDate>Mon, 04 Jun 2007 09:20:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.psynixis.com/blog/2007/06/04/apple-to-announce-plans-for-3rd-party-iphone-software-at-wwdc/#comment-67523</guid>
		<description>We can probably also expect annoucement of the European carrier at WWDC, and maybe first glimpse of the 3/3.5 G version of the phone, it's already well advanced in development. If rumors are correct, the new MacBook Pro rev 3 (Santa Rosa/LED) will be released this week ahead of WWDC, I guess so Jobs can focus on the super-secret Leopard features. Morgan Stanley has a target of Â£150 per share of Apple, any comments on that?</description>
		<content:encoded><![CDATA[<p>We can probably also expect annoucement of the European carrier at WWDC, and maybe first glimpse of the 3/3.5 G version of the phone, it&#8217;s already well advanced in development. If rumors are correct, the new MacBook Pro rev 3 (Santa Rosa/LED) will be released this week ahead of WWDC, I guess so Jobs can focus on the super-secret Leopard features. Morgan Stanley has a target of Â£150 per share of Apple, any comments on that?</p>
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