Top Ten Reasons Why I Don’t Like Truemors

A new Web 2.0 site called Truemors is getting a lot of publicity. I’ve tried it out. I’m sorry to say it, but I really don’t like it all. Herewith, my Top Ten (geddit?) reasons why…
1. It’s not unique. I think the idea is plain lame and lacking almost completely in creativity. I can just imagine the brain-storming meeting that went into this one: “Let’s think of some hot Web 2.0 sites. Web 2.0 is soooo hot. Can anyone think of some? Digg. Yep. Twitter. Yep. Errrrr any more? No? OK. Now let’s combine the best features of these into one site. Yeah - like a mashup of Digg and Twitter. Soooooooooooooo cool.”
2. Low-quality content. The “About Truemors” page of the site says, “We’re not interested in crap.” Very sensible. Neither am I. Unfortunately, however, almost all the “truemors” posted to the site appear to be just that - total crap.
3. Poor execution. Of course, design is a matter of taste, but honestly, I find the Truemors logotype, and the whole site, visually offensive. I also find it quite hard to read the stories that are posted.
4. Errrrrrrr… OK - I lied, it’s not really a Top Ten.
To be honest, it’s just so bad that words have failed me (not something that happens often). I genuinely can’t think of reasons 4 through 10. I would, though, like the ten minutes of my life back that I spent looking at Truemors.
Now, to be fair - this site has only just launched. And the good thing about something being so bad is that it means there’s lots of room for improvement. Maybe Truemors has a place in the Web 2.0 world. I just don’t know. It surely won’t have cost much to put this site up, so it’s not like anyone stands to lose a lot of money if it fails.
But really - there seem to be quite a few red flags here: it’s not unique; it has low-quality content; and low-quality technical execution. I just don’t see why anyone would care about Truemors…
Leveraging Ideas :: The Blog of Sam Huleatt: social media, technology and startups on 04 Jun 2007 at 7:12 pm
[...] keep the costs as low as possible. Still, take away his personal name brand and a crappy is idea is still crap, no matter what it cost to build. Aside from making a case for his personal ability to attract [...]