Comments on: The Casual Gaming Demographic Isn’t What You Think It Is http://www.psynixis.com/blog/2007/02/16/the-casual-gaming-demographic-isnt-what-you-think-it-is/ Simon Brocklehurst's Technology Blog Sun, 07 Sep 2008 08:06:26 +0000 http://wordpress.org/?v=2.6 By: simon http://www.psynixis.com/blog/2007/02/16/the-casual-gaming-demographic-isnt-what-you-think-it-is/#comment-20432 simon Sat, 17 Feb 2007 08:26:30 +0000 http://www.psynixis.com/blog/2007/02/16/the-casual-gaming-demographic-isnt-what-you-think-it-is/#comment-20432 It's the Moms... Yes, Nintendo is trying to go after everyone. The typical so-called "hard-core" gamer is male, aged 18-35. These people want state-of-the-art graphics, and games that are almost impossible to play well until you've invested huge amounts of time learning them. People that aren't male, aged 18-35 seem to want something else from games. Now, many would have said that people outside this hard-core group don't want video games at all. However, it turns out that they just don't want the <i>same</i> games that the hard-core gamers want. The massive success of sites like pogo.com, where the "typical" user profile is "female, aged 35+", shows that the right games can attract a totally new audience. And what's really interesting, of course, is that casual games don't need anything like the "Hollywood movie-scale" development budgets that the hard-core games need. So, if you're looking for where real gaming innovation is going to come from, there are pretty strong arguments to say that casual gaming will be where it happens. It’s the Moms…

Yes, Nintendo is trying to go after everyone.

The typical so-called “hard-core” gamer is male, aged 18-35. These people want state-of-the-art graphics, and games that are almost impossible to play well until you’ve invested huge amounts of time learning them.

People that aren’t male, aged 18-35 seem to want something else from games. Now, many would have said that people outside this hard-core group don’t want video games at all. However, it turns out that they just don’t want the same games that the hard-core gamers want.

The massive success of sites like pogo.com, where the “typical” user profile is “female, aged 35+”, shows that the right games can attract a totally new audience.

And what’s really interesting, of course, is that casual games don’t need anything like the “Hollywood movie-scale” development budgets that the hard-core games need. So, if you’re looking for where real gaming innovation is going to come from, there are pretty strong arguments to say that casual gaming will be where it happens.

]]> By: Asam Bashir http://www.psynixis.com/blog/2007/02/16/the-casual-gaming-demographic-isnt-what-you-think-it-is/#comment-20381 Asam Bashir Fri, 16 Feb 2007 23:24:30 +0000 http://www.psynixis.com/blog/2007/02/16/the-casual-gaming-demographic-isnt-what-you-think-it-is/#comment-20381 Is it the moms playing the games or their toddlers?? Isn't part of the Wii stratergy aiming for the female demographic? Is it the moms playing the games or their toddlers??

Isn’t part of the Wii stratergy aiming for the female demographic?

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