Simon’s Blog

I’ve blogged before about Google attempting to increase usage of its toolbar via bundling. Now Google has done another deal. This time the company has paid Adobe to bundle the Google Toolbar with Adobe’s Shockwave/Flash multimedia player.

I’m not quite sure why Google believes that anyone really wants to use their toolbar. I understand why Google want people to use it. But as I said before, there is little, if any value, to the user. Which is why people haven’t rushed to adopt it. Do you know anyone that use the Google Toolbar? I don’t.